Just what it ways: like in, a “religion soon after” or a “cult beloved,” the term means a motion picture, ebook, strap, Tv series, gaming, or any other method of mass media which includes modest but acutely enthusiastic fanbase. But anyone frequently misuse it to mention to an assignment with an immense, passionate fanbase, like Sensation hostilities or games of Thrones. (Neither tends to be “cult” classics, users.)
The manner in which you’ve noticed they: “When this broad is supplied a big marketing at their existing providers and a completely unique task someplace else, Kate was actually up against rather the problem.”
What it implies: While frequently incorrectly familiar with summarize any issue, your message’s appropriate use refers to a horrible problem which provides two (usually both unfavorable) odds for an outcome.